Sam Bird is a host of CBC’s Street Cents, a social media show dedicated to helping Gen Z learn how to earn and spend smarter. Ironically, Sam has never been worse with money.

Previously, Sam made content for KraftHeinz, amassing 10+ million views, 2+ million likes, and “only a few” comments that hit Sam’s self-esteem in a negative way.

Sam is also a host of Birdcore, where he invites guests from all walks of life to hear their stories, dive into their throughts and hopefully make them laugh at least once. He’s done Improv and Stand-Up comedy at The Second City and Yuk Yuk’s.

Sam was a student at McGill University, studying psychology and economics. After realizing he’d rather be a gas station pump attendant, he transferred to Toronto Metropolitan University to study Sports Media.

Sam’s life spiralled downhill when he didn’t win “Funniest Student” at his elementary school graduation. After considering a name change and permanent move to Norway, Sam recollected himself and started making YouTube videos. They weren’t as elaborate as his current videos unless you consider a word-for-word reading of the fine print on a Beats by Dr. Dre box to be elaborate.

Sam has hosted multiple radio shows, launched Birdcore, starred in short films, started Prison Pants, posts regularly on TikTok and Instagram, and hosted a hockey podcast. Next on his list? Gas station pump attendant.